AI visibility checker
AI visibility checker: see if AI answers mention your brand
An AI visibility checker answers one question fast: when buyers ask AI tools for a recommendation in your category, are you in the answer? Buyers search for visibility checkers, visibility checking tools, and AI visibility scans; the useful ones all show the same evidence — your mentions, the competitors that appear instead, and the sources behind the answer.
An AI visibility check runs your buying-intent questions against engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, then reports whether your brand is mentioned, where it ranks in the answer, and which sources the engine cited.
Quick picks
- Best for SMBsVisibly
- Focused monitoring, competitor gaps, cited sources, and next actions without enterprise overhead.
- Best for agenciesVisibly
- A repeatable scan-to-recommendation workflow that is easy to explain to clients.
- Best for enterpriseProfound
- Worth evaluating when governance, procurement, and broader research depth matter.
- SEO-suite optionAhrefs Brand Radar
- Best to check when AI visibility needs to sit beside existing SEO research workflows.
- AI visibility specialistOtterly
- Use this lane when you want a focused tool rather than a broad SEO or enterprise suite.
The shortlist
Visibly
A free first check, then recurring trackingRuns a free AI visibility scan from your domain, then upgrades the check into recurring monitoring with competitor gaps, cited sources, and fixes.
- Free visibility check from the homepage — enter a domain, see whether AI answers mention the brand.
- Paid plans track ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews over time.
- Each miss comes with competitor and source context, so the check ends in a next step.
Otterly
Checks inside a broader AI-search platformAn option when the visibility check should sit next to prompt research, analytics, and content-audit modules.
- Publicly names ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode.
- Offers a trial and demo path; confirm current plan limits publicly.
Ahrefs Brand Radar
Instant domain-level checks in an SEO suiteSays it offers instant AI visibility analysis for any domain, powered by search-backed prompts, inside the Ahrefs ecosystem.
- Tracks brand visibility across AI answers, YouTube, and Reddit.
- Strongest for teams already paying for Ahrefs.
Peec AI
Metric-style visibility checksAn analytics option where the check output is visibility, position, and sentiment metrics across prompts and regions.
- Publicly frames its product around AI Search Analytics for marketing teams.
- Shows model filters, country tracking, and exports in public examples.
What a gap looks like
These are illustrative examples of what an AI visibility check typically reveals — the patterns that turn a check into a to-do list.
“best [your category] software”
- AI answer mentions
- The answer lists four competitors with short pitches and cites two roundup articles.
- Visibility gap
- You are absent, and both cited roundups omit you.
- Recommended fix
- Earn placement in the cited roundups and publish a comparison page the engines can ground on.
“[competitor] alternatives”
- AI answer mentions
- The answer names three alternatives, none of them you.
- Visibility gap
- A high-intent switching moment recommends rivals only.
- Recommended fix
- Publish an honest alternatives page and get listed in the directories the answer cites.
“is [your brand] legit”
- AI answer mentions
- The answer hedges, citing a thin third-party review.
- Visibility gap
- Weak sources make the engine underrepresent you.
- Recommended fix
- Strengthen reviews and authoritative mentions so the engine has better material to cite.
Match the tool to the job
| Category | Best fit | What to check |
|---|---|---|
| Free one-off visibility check | Visibly | Whether the check is actually free, how many prompts it covers, and what evidence it returns. |
| Check that becomes recurring tracking | Visibly or Peec AI | Whether the same prompts can be stored and rescanned so results are comparable over time. |
| Domain-level instant analysis | Ahrefs Brand Radar | Prompt database coverage and whether the team already uses Ahrefs. |
| Check plus content audit | Otterly | Whether you also want prompt research and audit modules around the check. |
A practical buying filter
A real check shows evidence, not a grade
A single letter score is marketing. A useful checker shows the actual answers, the competitors named, and the sources cited — so you can verify it yourself.
Check the prompts, not just the brand name
Buyers rarely ask about your brand directly. The check should run category questions — "best X for Y" — where recommendations are actually made.
One check is a snapshot
AI answers vary between runs and change over time. Treat the first check as a baseline and rescan the same prompts on a schedule.
Methodology
This page groups tools by public positioning and AI visibility workflow fit. It avoids fake ratings, fake reviews, and unverified pricing claims. Check each vendor's current product materials before buying. Last verified July 6, 2026.
Questions buyers ask
- How do I check my brand's AI visibility?
- Run your buying-intent questions against the engines your customers use — or use a checker that automates it. Visibly's free scan does this from your domain and shows mentions, competitors, and gaps.
- Is there a free AI visibility checker?
- Yes. Visibly offers a free scan that checks whether AI answers mention your brand before you commit to a paid plan.
- What does an AI visibility check show?
- Whether your brand appears in AI answers for your key prompts, how prominently, which competitors appear instead, and which sources the answers cite.
- Why do results differ between checks?
- Generative answers are probabilistic and engines update constantly. That is why a stored-prompt, recurring check is more reliable than a single run.
- Is a visibility checker the same as a rank tracker?
- No. A rank tracker follows blue-link positions in search results. An AI visibility checker inspects generated answers — mentions, answer position, and citations.